For the first time, attendance along the Kentucky Bourbon Trail broke the half-million mark last year.
The 509,000 people who stopped at seven distilleries represent a 15 percent increase over 2011. Kentucky Bourbon Trail Experience Director Adam Johnson adds many of those visitors ate at local restaurants and slept in nearby hotels.
“Even in the last year, we’ve seen more and more people saying, and this is a big deal in terms of economic impact. You need three days to complete the Kentucky Bourbon Trail tour. That’s huge, that’s an extra room night, that’s extra meals, that’s extra gas, that’s time to see some other signature attractions in our state,” he said.
Also for the first time last year, Kentuckians did not make up the majority of Bourbon Trail visitors. The largest number of participants came from Ohio.