The Christian ministry building a massive wooden ark in northern Kentucky has launched a billboard campaign promoting the project.
Answers in Genesis said in a release that the campaign is a response to opponents of the project, including "anti-Christian activists."
Construction crews have been moving earth and pouring concrete at the Grant County site to make way for a 500-foot-long ship modeled after the biblical story of Noah.
The first billboard is up in Lexington, and others are planned in Frankfort and Louisville. Answers in Genesis, which also built the popular and controversial Creation Museum, says the campaign will include a digital board at Times Square in New York.
The Ark project was announced in 2010, but slow fundraising stalled the plans until a groundbreaking was held earlier this year.