The Louisville Graphic Design Association hosts its annual LGDA 100 Show this week. The juried exhibit of graphic and interactive design, photography and illustration showcases the best design work submitted by designers and agencies in the Kentuckiana region.
Both professional and student work will be on display at the show Friday evening, 6 p.m., at Interactive Media Lab (124 N. 1st St.).
The LGDA 100 Show features up to 100 pieces of graphic design, illustration, photography and interactive projects selected by a jury of three design leaders from outside the region. It’s one way the professional organization follows and celebrates outstanding design trends in the area from year to year.
LGDA president Jessica Surh says last year’s entries included a dramatic increase in app design. But this year, she says, hand-lettering – seen on everything from magazine covers to murals on buildings – is hot.
“Because it adds that more humanizing factor to the work,” says Suhr. “It doesn’t just feel cold and corporate and off-the-shelf. It’s custom.”
Continuing the hand-made trend, there’s also big growth this year in comics.
“There are some very good illustrators here in town that have been promoting themselves more and getting more work out there,” says Suhr. “It’s exciting to see a new area that’s not so high-tech, it’s more traditional methods.”
Richard Grefé, executive director of the AIGA, a national professional design organization, will announce the winners and speak on national design trends at the event. Surh says LGDA, an independent organization, plans to transition to a local chapter of AIGA next year.
This year, LGDA will also bestow A People’s Choice Award. Pieces accepted to the 100 show were pinned to LGDA’s Pinterest boards, and the public voted for their favorite entries.