Local News

The company that makes Louisville Slugger baseball bats is unveiling a new logo for the iconic brand.

Hillerich and Bradsby Company Vice-President of Marketing Kyle Schlegel says this is the first new look for the logo since 1980.

“What we’ve tried to do is hold true to those pieces of the mark that really speak to the legacy, so the oval is still there but we wanted to introduce a lot of new modern elements to it that allow the brand to really come into the present day,” he said. 

Previous logos over the years can be seen below:

The new logo coincides with this week’s start of the 2013 major league baseball season.  The company says more than 60-percent of major leaguers swing a Louisville Slugger.

The bats are made at the Louisville Slugger Factory and Museum on West Main Street.

Rick Howlett is WFPL's Broadcast Managing Editor and also produces feature and general assignment radio stories.