Food and Dining
Mon August 5, 2013
Kentucky Grilled (And Fried) Chicken: Yum Brands Opens First KFC 'Concept Restaurant'
Louisville-based Yum! Brands will open its first ever concept store Monday for KFC on Bardstown Road in the Highlands neighborhood.
“This is just a chance for us really to step out, take a holistic look at the brand and see what we can learn,” says Yum’s concept director Anne Fuller.
The store will experiment with recipes and service models similar to the “fast-casual” restaurant style that’s becoming more popular, she says.
Think of your Qdobas and Paneras. The ingredients are fresher and the feel of the restaurant is different than typical fast food.
“We’ve been able to recruit what I call a team of foodies into the restaurant. So we have a number of folks who will be working in the restaurant with extensive culinary degrees and restaurant backgrounds and that really allows us to innovate our team culture,” Fuller says.
The prices will be comparable to other fast-casual style restaurants, which means a slightly higher cost.
Another concept restaurant is scheduled to be opened likely before the end of the year at an undisclosed Louisville location, Fuller says.
The company wants to study the results of these locations before expanding to other markets, she says.