Homegrown by Heroes

Local News
5:18 pm
Mon November 11, 2013

Kentucky's 'Homegrown by Heroes' Program Goes Nationwide

Credit Kentucky Department of Agriculture

Among the litany of conscious-consumer labels like “certified organic” and “fair trade,” you might already be familiar with the Kentucky-specific “Homegrown by Heroes.” That logo tells you, for example, that the jar of Eastern Kentucky sorghum was produced by farmers who served in America’s armed forces.

Monday, the national Farmer Veteran Coalition adopted this marketing strategy, logo and all, from the Kentucky Department of Agriculture so that shoppers across the country can support veterans who work the land.

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