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8:00 am
Sun March 31, 2013

Louisville Slugger Bat Gets New Logo Design

Credit Hillerich and Bradsby Co.

The company that makes Louisville Slugger baseball bats is unveiling a new logo for the iconic brand.

Hillerich and Bradsby Company Vice-President of Marketing Kyle Schlegel says this is the first new look for the logo since 1980.

"What we’ve tried to do is hold true to those pieces of the mark that really speak to the legacy, so the oval is still there but we wanted to introduce a lot of new modern elements to it that allow the brand to really come into the present day," he said. 

Previous logos over the years can be seen below:

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