About two weeks ago, I went to the Silver Dollar — a bar and restaurant on Frankfort Avenue. Without even looking at the menu, I asked for my usual — a basket of rolled oysters — only to find they’d been taken off the menu.
This discovery led me into the murky blue depths of the national oyster economy — and how it impacts the survival of an unlikely regional favorite.
Erica Goins is the chef at Silver Dollar.
“They were not priced out as well as they should have been,” Goins said. “The pricing on the menu should have maybe been adjusted as our prices were increasing, but I think that they kind of wanted to keep them at the point they were to keep them available to people.”
And this is the problem for rolled oysters: They’re historically a bar snack.
But as the price of oysters has risen, chefs like Goins struggle with charging entrée-level prices for a simple snack.
“There was almost no profit margin,” she said.
Rolled oysters are an unusual local favorite in the sense that while they’ve been in Louisville restaurants for more than a century, there’s nothing particularly “local” about the main ingredient.
But in the 19th century, thanks to new technology like steamboats and railways, oysters made their way from the East Coast across the U.S.
“Louisville was sort of a central point and when it was arranged, oysters could travel by railroad, then they also came by train car,” said Stephen Hacker, the author of “Forgotten Restaurants of Louisville.”
Oysters, he said, were very popular in Louisville and chefs began experimenting — chefs like Italian immigrant Phillip Mazzoni. Regional lore has it that Mazzoni first served rolled oysters in the late 19th century as a free bar snack for saloon patrons who bought a beer or whiskey.
Greg Haner, who was the last in a long line of descendants who owned Mazzoni’s, said the dish is distinct from other fried oyster varieties in that it doesn’t maintain the texture of an oyster.
“Basically, you’ve encased this oyster in cracker meal, fried it, they burst and the inside of the morsel is just gooey goodness,” Haner said. “So people will say, ‘There’s no oyster in here!’ But that just means that it’s perfect.”
He said it’s an acquired taste, but it’s one that helped keep Mazzoni’s profitable until 2008, when both the recession and surging oyster prices ultimately caused the restaurant to shutter.
And according to Don Webster, a regional aquaculture specialist with the University of Maryland extension, oyster prices have only continued to rise since then.
“In the Chesapeake and the mid-Atlantic, we had a couple of diseases that moved in that affected oysters,” Webster said. “That dropped the harvest down now from what was about a 2.5 million bushel harvest — now we’re about 10 percent of that.”
That loss of supply has driven the cost up.
“[Prices] have risen quite a bit,” Webster said. “Oysters back in the 70s and 80s were $9 to $11 a bushel, and a bushel might have 250 to 300 oysters in it.”
Last year, oysters were $40 to $45 a bushel — which, when you factor in additional transportation costs and processing, explains why local restaurants’ profits on the dish are dipping. While a diner might drop $2 on a raw oyster, the humble fried rolled oyster doesn’t command the same prices.
But, Webster said, with new conservation efforts and an increase in domestic aquaculture, he hopes within the decade oyster prices will settle.
And then, Louisville’s unique snack might be back on area bars again — for good this time.